Surging gas prices have motorists working longer to pay for fuel.

Gasoline prices have risen since the start of the year from $2.26/gallon to nearly $2.90/gal today and the impact is felt more in some parts of the country than others.

What can retailers expect as a result?
More wallet strain on their customers could lead to significant cutbacks in discretionary driving putting pressure on volumes, inside sales and overall traffic. Knowing how to react to these consequences is key for retailers looking to maximize margins and volumes in volatile markets.

Download the excel file to find retail fuel average prices, median household income and minutes worked to buy one gallon of gas for over 3,000 U.S. counties.